MoonPie Social Media
In March 2012, I took over managing the MoonPie Facebook page. By changing the content that fits with the target audience and talking to and not at the target audience, the page created an active community. In the first 100 days, reach increased 2,232%, People Talking About The Page increased 4,784%, coupon downloads increased 367% and doubled the daily rate of obtaining new fans. In 10 months, the page's fan count grew 21.2% to 41,453 fans! This was all done by engaging the fans. No contests were run and no money was spent on Facebook ads.